Amtico International Overhauls Amtico and Spacia Brands

Amtico International (www.amtico.com) has radically revamped the Amtico and Spacia flooring brands and launched the largest product introduction in the company's history.  The luxury vinyl tile flooring manufacturer kept the most popular designs but doubled Spacia, adding 49 new products to form a collection of 73 products, and added 30 designs to bring the Amtico selection to 158. The expanded ranges offer new design expressions and innovative finishes, and specifically for Amtico, more tile and plank sizes and new cutting options, all allowing for greater design creativity.

The design-led overhaul reflects global design directions researched and interpreted by Amtico International's design studios based in the UK.  The international team crafted distinctive new combinations of texture, color and pattern in a diverse range of wood, stone and abstract designs.  Known for innovative and realistic designs that accurately mimic the natural material, the 40-year-old manufacturer has added such innovations as Alchemy and Shibori products under the Amtico brand.  Alchemy is unlike any other Amtico product featuring a highly complex print design that will bring an element of intrigue to any space.  Shibori adds a new dimension to the Amtico design wood collection and can be used to create a statement when combined with other products.
 
Amtico International is bringing their new product offering directly to designers via a six-week, 14-city tour which began in New York City in mid-April.  Launch events are coming to San Francisco, Atlanta, Toronto, Dallas, Boston, among other destinations. In addition to new products, Amtico will unveil a new logo, ad campaign with tagline "I AMTICO - I Create, I Design, I Express" and new looks for merchandising and product portfolios.  Likewise, Spacia sports a new visual identity, marketing collateral, portfolios and an ad campaign entitled "For Every Space, There's Spacia."

"Amtico International has harnessed the latest design trends in dramatic new looks for our Amtico products that can be used individually or in endless combinations to create, express and define the designer's vision," said Amtico International Marketing Director Amanda Utz.  "Not many flooring companies boast a team of dedicated designers who travel the world to bring the latest trends to their customers.  Our global design studio has created a range of products, formats and cutting options for our Amtico brand that allow designers to experiment in daring ways to communicate individuality, inspiration and creativity,"

Amtico Brand Expands Design Tools

The Amtico brand expanded design services with highly customizable formats called Signature, Choice and Bespoke.  Products can be installed in any combination to produce layouts that run from streamlined to complex.  Signature options include Herringbone, Checker Block, Basket Weave, Woven, Stitch and other effects, while Choice includes such formats as Checker Board, Linear Block, Cross Grain and Random Plank.  Designers can completely customize through Bespoke services to create corporate logos, thematic icons and other unique imagery.  Elaborate borders, medallions and motifs also are possible.  New sizes for tiles and planks, including oversized Xtra formats, facilitates design flexibility. 

All Amtico brand floors are 40 mil, as compared to the industry standard of 20 mil, to provide greater durability.  Backed by a 20 Year Commercial Wear Warranty, the flooring features five layers: a tough urethane treatment layer; a slip-resistant layer; a dense wear layer that protects against dents and stains; a color layer of digitally enhanced high-definition aesthetic imaging; and a strong backing.  The flooring system provides exceptional resistance to scratches, scuffs, stains and indentations.  Floors will not chip, crack, warp or yellow like many natural surfaces.

Spacia Brand Doubles in Size

Amtico International has doubled the scope of the Spacia line in a move to capture greater share of the fast-growing 20 mil resilient flooring market.  The sweeping brand overhaul brings Spacia to 73 products,  providing the largest selection, best-in-class designs and performance in the 20 mil luxury vinyl tile market.  Included are a wider range of stone and wood patterns as well as a first-time offering of abstracts such as metallics, textiles, pebble and striated charcoal effects. Color selections also have expanded to cover warm, neutral and cool palettes.  New size options add to design flexibility and accommodate spaces of varying sizes and uses.

For information on Amtico and Spacia brand products, visit www.amtico.com or call 800-268-4260. 

About Amtico International
For four decades, Amtico International (www.amtico.com) has manufactured some of the most innovative resilient flooring products in the world.  Amtico builds on the core values of quality, sustainability and innovative leadership by investing heavily in product design and development. Based worldwide in the United Kingdom, the company operates North American headquarters in Atlanta, GA and an ISO 14001 and ISO 9001 certified manufacturing facility in Madison, GA.  Amtico International's products are all Floor-Score® certified for low-VOC emissions, include recycled content and offer low maintenance.  Other possible LEED contributions include local manufacturing, regional extraction and green cleaning.  Company brands include Amtico, Amtico Marine, Spacia, Spacia Access and Arteca, the Amtico brand in Canada.