We know that your privacy is very important to you. We make it our business for it to be as important to us. We aim to be as clear as possible about how and why we use information about you on this website. If your questions are not fully answered by the information below, please contact us. We'll be happy to help. In order to make this information easier to read, we have organized it into a series of headings.

Our guiding privacy principles

We aim to continuously improve our website for you. We use information about you to help us to do this.

We give you control over the information that we hold about you, who is allowed to see it and how it is used. 

We will not use your information for any other reason unless you specifically allow us to by choosing to select the opt-in boxes on our registration form.

We take all reasonable care to safeguard your information through security policies and secure business processes.

How we collect information about you

We collect information from you in the following ways:

Directly from you (e.g. if you type information into forms).

From what you do on our site. This can show us, for example, which products you use most and least. We will use this information to personalize the site to better meet your needs and, where you have given us your consent by choosing to opt-in on the registration form, to provide you with information about our products and services we believe will be of interest to you.

Passively from our site: Information is also gathered without you actively providing it, through the use of various technologies and methods such as Internet Protocol (IP) addresses and cookies. We collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring Web site addresses These methods do not collect or store personal information. We may collect information about your visit, including the pages you view and the links you click.

Internet Protocol (IP) Addresses

An IP address is a number assigned to your computer by your Internet Service Provider (ISP), so you can access the internet. It is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the internet), rather than static (unique to a particular user's computer).

We use your IP address to diagnose problems with our server, report aggregate information, and determine the fastest route for your computer to use in connecting to our site, and to administer and improve the site.

How we use cookies

A cookie is a small text file that may be placed on your hard disk by a Web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer. The information in a cookie does not contain any personally identifiable information you submit to our site.

We use cookies to help personalize your online experience. We use cookies to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content on your later visits to our site.

Once you close your browser, our access to the cookie terminates. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose not to accept the cookie, this will not affect your access to the majority of information available on our website. However, you may not be able to make full use of our online services. Information on deleting or controlling cookies is available at www.allaboutcookies.org.

What we do with your information

The information we collect through our website, including your name and address details, will be used within the Amtico International group of companies for the following purposes:

To complete the request transaction eg: send product literature or samples

To ensure you are kept up to date about design led issues, tips and trend information from our in-house designers, pricing initiatives and our latest new product introductions

Some of our services are provided in conjunction with our business partners, and we'll need to disclose your information to them to provide you with the services. We make it clear in the terms and conditions for each service whether information will be passed to third parties or not.

Sometimes we will share your information with 3rd parties, in particular our retailers, who may use your info for the following reasons:

To provide you with information about promotions and offers available to you

To protect the Amtico International group or others, we may share your information with third parties when we believe it is necessary to comply with the law or protect our or another person's rights, property, or safety. This includes exchanging information with third parties to protect against fraud and reduce payment risks.

We will only deal with third parties that we trust to act in our customers' best interests and who treat our customers' information with the same stringent controls that we apply ourselves.

As part of the services offered to you through our site, the information you provide to us may be transferred to countries outside of the European Economic Area ("EEA"). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA. These countries may not have similar data protection laws to the EEA. If we transfer your information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected. In addition, if you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

Maintaining the information we hold for you

Amtico international always gives you control over the information we hold about you. You can see the information you have provided to us through the website by accessing your "My Amtico" page. You can also use this page to amend or append this information including any consent you have given us to use your information for marketing purposes.

You can request details of personal data held by Amtico International by contacting the "Data Protection Team" at Amtico International in writing at the following address:

Amtico International, Kingfield Road, Coventry, CV6 5AA

You can of course request at any time that we correct any inaccurate information we hold about you.

Keeping your information secure

We know that your privacy is very important to you and that you take the security of your information seriously.

We have implemented technology and security policies, rules and measures to protect the personal information we have under our control, both on and offline, from improper access, use, alteration, destruction and loss.

Links to other sites

This website includes links to other sites. We make every effort to provide links to high quality, reputable sites but we are not responsible for their privacy practices or, site content, or the services they offer.